环球华网

Endorsement for mooncakes

  • 来源:环球华网
  • 作者:佚名
  • 编辑:狸布衣
  • 时间:2018-09-24 13:13:57

简介:The hot court IP was used by the major brands for the Mid-Autumn Festival marketing, and the Forbidden City food brought its own “court” aura, playing the Mid-Autumn Festival marketing as the main character of the palace. This time, the Forbidden City and......



  The hot court IP is used by the major brands for the Mid-Autumn Festival marketing, the Forbidden City food comes with the "court" aura, playing as the main character of the palace Throughout the Mid-Autumn Festival marketing. This time, the Forbidden City and the vibrato jointly launched a moon cake box, cross-border routines are getting deeper and deeper.

  The "Qianlong" that will play the life of love recording, should be a vibrating big V now. In this connection, the "Year of the Heart and the Forbidden City Food" launched by the "Shaking Hearts and the Forbidden City Food", the palace moon cake box, let the emperor "travel" to the present, and enjoy the moon with you on the moon cake box. Share together.

  One of the gift boxes is based on the museum’s cultural relics, "Hongli Guanyue Map", which was originally painted by Leng Mei, "The Moon Picture", and Qianlong will paint himself because he loves it. Into the painting. If Qianlong will play, it is estimated that it will also produce a lot of creative small videos. At the same time, there are other elements of the palace and the combination of vibrating styles on the surface of the gift box, such as the touting of the ministers of the opera, and the competition of the harem. On the whole package, the palace lantern shape is adopted, and the built-in drawer box can be used repeatedly, so that the consumer can "light the moon, and the time is good."

   Cross-border marketing has two aspects, one is cross-border, and the other is integration. Different brands span different industries, making the two brands that had nothing to do with a new round of integration, and then derived a new brand with more marketing strength. Two different aesthetic tastes and values ??are combined to create better consumer value and achieve a win-win situation.

  The cross-border marketing of the vibrato and the Forbidden City food, we can find that traditional culture and modern trends can subtly blend such marketing methods and enter the people’s field of vision in a creative way. The market potential of a piece is very large.

   Just like the cross-border marketing of Baique Ling and traditional culture last year, from "1933" to cooperation with Peking Opera master Wang Yuyu, "I will win you seriously", traditional culture and modern products The combination has become a wave of marketing trends, and it is becoming more and more convenient on the road of “resonance with consumers”.

  Business Report Observer/People White Finishing

视频:Endorsement for mooncakes



上一篇:Blank letter, etc. who fills up


下一篇: See also "The Moon of the Fifteenth Round"

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